How to Choose the Best Aftermarket Power Liftgate for Global Wholesale [2025 Bulk Buyer's Guide]

With the rapid development of the global automotive industry, the electric tailgate market is expected to reach US$5.42 billion in 2025, with a compound annual growth rate of 12%. At the same time, the surge in electric vehicle sales has brought huge market potential and opportunities to the wholesale aftermarket electric tailgate industry.

Four golden rules for selecting wholesale aftermarket electric tailgates

1. Accurate matching of market trends and regional needs

Differentiation of passenger car and commercial vehicle selection

Passenger car: Focus on selecting kits that are suitable for popular models, such as the 2025 Subaru Forester special components, and pay attention to the priority of intelligent anti-pinch, kicking sensing and other functions that meet the needs of family users to maintain market competitiveness.
Commercial vehicle: Select the system type according to the preferences of regional users, such as North America prefers hydraulic systems, Europe prefers electric folding models, and pay attention to the load-bearing capacity classification, such as light 1000lbs and heavy 6600lbs.
Electric vehicle compatibility: Another thing to pay attention to is the compatibility with electric vehicles, which must be compatible with the 12V low-voltage system to meet the energy-saving needs of new energy vehicles.

Layout strategy for regional markets
Emerging markets in Asia-Pacific: For emerging markets, it is necessary to promote low-cost composite material kits to ensure price competitiveness, such as aftermarket power rear liftgate with a unit price of less than US$120, focusing on quick installation and matching upgrade options.
High-end markets in Europe and the United States: Choose original quality products, such as those that meet OEM standards and must pass ECE R100 and other electric vehicle certifications. Customers in the European and American markets have a high acceptance of premiums.
Special climate markets: For example, markets such as Russia and Canada need to focus on the cold resistance of products. In addition, areas with hot climates need to focus on the high temperature resistance of products to ensure the service life of products and reduce after-sales costs.

2. Strictly control technical standards and certification systems

Core function certification is mainly reflected in the following two aspects: the anti-pinch function must pass ISO 26262 functional safety certification to ensure that the intelligent obstacle detection sensitivity meets the industry standard; sensor technology gives priority to capacitive kicking sensors (false touch rate <5%), replacing traditional infrared technology, with a premium rate of up to 23%

3. Supply chain stability

When choosing a supplier of aftermarket power tailgate, give priority to manufacturers with dual production locations, such as those with production line layouts in both China and the United States. Or choose a supplier with sufficient spot inventory to ensure fast delivery capabilities, such as Corepine electric tailgates.

4. After-sales support and localized services

Warranty policy comparison

Technical Support

Provide multi-language installation documents and installation videos to reduce after-sales consultation costs.
Offline technical support team, providing installation training services.
Fast emergency parts supply capabilities.

Wholesalers need to comprehensively consider target market demand, technical compliance, supply chain stability, after-sales service system and other dimensions to select suppliers and products with long-term competitiveness. Continuously optimize selection strategies according to market changes.

Negotiation skills for bulk purchase of aftermarket electric tailgates

For the bulk purchase negotiation strategy, I chose a leading Chinese aftermarket lift gate manufacturer, Corepine electric tailgate bulk sales policy for your reference:

In short, when choosing a supplier of after-installed electric tailgates, fully consider market demand, technical compliance, supply chain stability, after-sales service system, and wholesale sales policies to provide adequate protection for your own sales.